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How to Market Your Law Firm on LinkedIn

With more than 500 million users, LinkedIn is one of the largest social media networks on the web. Whether you’re looking for new employees or trying to find new clients, your law firm should be...

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Email marketing for law firms: Don’t ignore these 6 essential steps

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How to determine PPC budget for your law firm (and why it matters)

PPC is one of the most popular tactics in legal marketing, but it is also a tactic that receives a lot of flak because of how complicated it can get, and how quickly it can burn a hole through your...

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SEO for law firm websites: What you need to know about EAT and the latest...

If your firm saw an unexpected dip in traffic in 2021, you’re not alone. Google released a new algorithm update that negatively affected many “your money, your life” (YMYL) websites. YMYL sites cover...

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Your practical guide to programmatic advertising for law firms

You might be unfamiliar with the term “programmatic advertising,” but that doesn’t mean that these targeted ads are new to you. Most people have become accustomed to seeing programmatic ads on their...

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Digital marketing for law firms: Our comprehensive guide

There are a lot of self-designated legal marketing experts out there. And a lot of them are more concerned about shilling their own services than offering advice. We know that it’s difficult to find...

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Essential law firm marketing strategies for 2022

This is the time of year when legal marketing experts start talking about leading-edge trends, hoping to catch your eye as you set your law firm’s marketing budgets and plan for the upcoming year. Too...

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22 law firm marketing tools to boost your digital marketing in 2022

Stop us if you’ve heard this one: if you want your law firm to compete for more prospective clients, you can’t afford to ignore your digital marketing. More and more legal consumers are choosing to...

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Beyond Facebook: Social media marketing for law firms

In just a few decades, social media sites have grown from a niche hobby to a daily habit that billions of people use and rely on every day. That’s nothing new, of course—it’s been that way for years....

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The ultimate checklist for your law firm’s Facebook page

A social media presence is a must for any business, your law firm included. More than 70% of Americans rely on various social media platforms for information, referrals, and shopping, in addition to...

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